The Fusion of Cultures and Flavors
In a remarkable fusion of Indian and British flavors, Desi Daru has taken a significant step to amplify its presence in the UK. This innovative vodka brand, founded by Mohit Singh and his wife Aneet Kaur, has announced an exciting partnership with UK distributor Nightcap Brands. The collaboration promises to bring Desi Daru’s unique vodka expressions to bars across the country, marking a new chapter in its journey.
Nightcap Brands: The Perfect Partner
Nightcap Brands, founded in 2020 by industry veterans Ciaran McNicholas and James Shaw, has quickly made a name for itself in the beverage distribution landscape. Known for their dedication and expertise, McNicholas and Shaw have built a reputation for excellence, making Nightcap Brands an ideal partner for Desi Daru’s ambitious expansion plans.
Mohit Singh, co-founder of Desi Daru, shared his excitement about the partnership: “I’m really excited for Desi Daru to join Nightcap brands. Having seen the work Ciaran and James have done over the last few years gives me confidence that they are the right fit in our ambitions for further expansion in the UK market.”
Celebrating Success: The Alphonso Mango Triumph
Desi Daru’s Alphonso Mango vodka has already made waves in the industry, clinching the top Taste Master accolade at The Vodka Masters 2023 blind-tasting competition. This prestigious award is a testament to the brand’s commitment to quality and innovation, combining the rich, tropical notes of Alphonso mangoes with the smoothness of premium vodka.
A Shared Vision
Ciaran McNicholas of Nightcap Brands expressed his enthusiasm for the new addition to their portfolio: “We’re delighted to welcome Desi Daru into the Nightcap portfolio. As a team, we were blown away by the quality of the vodka and the purity of flavor in the Alphonso Mango. Desi Daru provides an engaging point of difference for our portfolio and products we think our customers will be excited to try.”
He also highlighted the importance of working with passionate and exceptional brand owners, noting that Mohit and Aneet perfectly embody these qualities. This shared vision and commitment to excellence form the foundation of a promising partnership.
Engaging the On-Trade Community
Desi Daru is not only focused on distribution but also on fostering creativity within the bartending community. The brand recently launched its first cocktail competition, inviting bartenders from across the UK to showcase their skills and ingenuity. This initiative aims to inspire innovative cocktail creations featuring Desi Daru’s distinctive vodkas, further embedding the brand in the vibrant UK bar scene.
Looking Ahead
The collaboration between Desi Daru and Nightcap Brands signifies a bold move towards greater visibility and appreciation in the UK market. With Nightcap’s robust distribution network and Desi Daru’s award-winning vodkas, this partnership is set to delight consumers and elevate the on-trade experience. As the journey unfolds, one can expect to see more of Desi Daru’s exciting flavors making their mark in bars across the UK.
Stay tuned for more updates on this dynamic partnership and discover the vibrant flavors of Desi Daru at a bar near you!
