Seagram’s Royal Stag has extended its partnership with the International Cricket Council (ICC) for another four years, starting with the ICC Men’s T20 World Cup 2024. This collaboration, which began in 2018, reaffirms the successful relationship between the two entities and emphasizes Royal Stag’s commitment to its ‘Live it Large’ philosophy, which encourages individuals to pursue their dreams.
The renewed partnership will debut with the ongoing ICC Men’s T20 World Cup 2024, held in the West Indies and the USA. This continued alliance with the ICC aligns seamlessly with Royal Stag’s brand message of ‘Live it Large,’ inspiring consumers to actively shape their destinies and chase their aspirations.
Reflecting on this association, Kartik Mohindra, Chief Marketing Officer of Pernod Ricard India, expressed, “Royal Stag has always embodied the ‘Live it Large’ ethos, motivating people to dream big and take charge of their destinies. Our connection with cricket began in 2000, and since then, our bond with the sport has only grown stronger, significantly impacting cricket fans across the nation. We are thrilled to renew our partnership with the ICC, as it allows us to continue delivering ‘Live It Large’ experiences to passionate cricket enthusiasts everywhere.”
Anurag Dahiya, ICC’s Chief Commercial Officer, shared his excitement about the extended partnership, stating, “The ICC is delighted to extend its partnership with Royal Stag for another four years. Partnering with a global leader like Royal Stag is exciting, as we work together to redefine the fan experience and bring people closer to the game than ever before.”
With this renewed collaboration, cricket fans can look forward to more engaging and memorable experiences, embodying the spirit of living large and following their dreams.
