Diageo India has introduced the “Can’t Stand Still” campaign for the Johnnie Walker Refreshing Mixer Non-Alcoholic, featuring global star Priyanka Chopra Jonas. This campaign commemorates the 25th anniversary of the iconic “Keep Walking” message, celebrating progress, curiosity, and a drive for new experiences.
Reflecting the essence of “Keep Walking,” the “Can’t Stand Still” campaign is charged with a vibrant energy that encourages continuous discovery, enjoyment, and forward momentum. The campaign film highlights Priyanka Chopra Jonas’ journey as an ever-evolving force across acting, music, business, and philanthropy, embodying the “Keep Walking” spirit as she pushes boundaries and creates a lasting impact globally.
Priyanka Chopra Jonas shared her thoughts on the campaign, saying, “Keep walking has always been my guiding principle through both successes and challenges. Each step forward opens new doors for discovery, growth, and transformation. Johnnie Walker Refreshing Mixer Non-Alcoholic mirrors this same spirit, encouraging everyone to seize every moment. I’m thrilled to partner with a brand that shares my passion for fully embracing life… I can’t stand still—actually, I won’t.”
Aparna Deshmukh, Vice President & Portfolio Head of Luxury at Diageo India, highlighted that the campaign playfully redefines luxury in line with the brand’s ethos of progress and endless exploration. She added, “This campaign also celebrates those, like Priyanka, who are continually seeking new experiences, embodying the fearless drive to redefine life on their terms and challenge expectations.”
“Can’t Stand Still” honors the spirit of continuous movement and rejects stagnation, celebrating people who are breaking barriers, defying norms, and redefining success in their lives. Join us in embracing that restless energy. The world awaits. We can’t stand still—can you?
